They sold 'performics' - search engine marketing service. Which I am not sure, but guessing is like any of the myriad 'SEO' - experiment with buying adwords, working out what works and tweaking the site to maximise 'natural results'.
I thought it might show strategic direction - but it does not show they built something that became irrelevant - performics came via acquisition to double click. Does not show rejection of a segment - which would be a huge strategic signal. They just think that 'guaranteed results in marketing your product via search engines' would effect the competitive tension in the click advert markets. If they helped people tweak their sites for natural results effect, it would result in lost confidence in the results, and possibly greater exposure as to how to beat the system.
So minor importance I think. Ideas?
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