Google Strengths and Weaknesses

Have published a word doc to webteach outlining key strategically significant strenghs and weaknesses of Google.

http://wt2-3.mbt.unsw.edu.au/wt3_2008s2/wt_system/file_send.cfm?filetosend=92A85F78E277F189EE8A407D7DAFC59810577858&filetosendalias=GoogleB%5FGA100908A%2Edoc

In summary key strategic items are....

Strengths

• Strong Market Position
• Proprietary technology and technological
  infrastructure
• AdWords and AdSense programs

Weaknesses

• Reliance on Google Network members
• Weak presence in social networking domain
• Lack of product integration

More detail of the above can be found at the above link