Google Sites Supporting Google AdSense

Google Sites Supporting Google AdSense

Analysis by product makes it seem a myth. The 70-20-10 rule mentioned in the Google annual report that is. Maybe it is different by expense?

"We are still keeping to our long-standing plan of devoting 70% of our resources to search and advertising. We debate where we should classify our Apps (Gmail, Docs, etc) products but they
currently fall into the 20% of resources we devote to related businesses. We use the remaining 10% of our resources on areas that are farther afield but have huge potential, such as Andriod."

The report says 'search and advertising' but most of the search applications don't have any advertising and there is not much revenue from search. I can only see the main search engine and gmail with advertising. The rest nothing...

Android could push mobile use and lead to more visitors, visiting the main search engine site more often and consuming the advertising - the mobile version does have the advertising? The book search does not currently have advertising and as such does not fit into my view of the current e-business model at all.

I started doing the whole-product diagram. I knew of this from Moore although it is similar to the
Kotler 'Three Layer Product Model'. I ended up with 4 as I had 'enablers' which are not actual features but are important to Google. Also, maybe, I didn't study it hard enough. Most of the products on the Google product list I didn't find a spot for.

This has thrown the idea that everything fitted nicely together around advertising (the 70) into disarray. Help - how does it all fit together?

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Google Product descriptions

Product	URL	Advertising	Competitors	Description	Price	Competitive play	business case
Alerts		No				compliments search
Blog search		No
book search		No	reuters, proquest, amazon			compliments search
catalogs		Yes – but free	salmat au – lasoo.com.au	shopping catalogue site		compliments search
custom search engine		No		search proliferation
desktop		No
directory		No
earth		No
finance		No
gears		No
images		No
language tools
maps
personalised search
product search
scholar
sketchup
toolbar						Positions the search engine countering owners of applications control
web accelerator
web search
Ads
adsense
adwords
analytics
Applications
apps		Yes – gmail				Entry + education + business + partner (portals) editions
blogger		No – user option through adwords				Develop on-line communication – potentially replace office documents
calendar		No				Develop on-line practise
checkout		No	PayPal, card providers, bpay (Aus), Western Union			Payments play? Become an e-commerce player
code						Potential for advertising. Support software development . Potential access to software creators. Perhaps an 'app-store' concept will develop?
Docs & spreadsheets		No				Develop the habit of using web-applications? Demonstration?
gmail		Yes – gmail			$USD20/yr = 10Gb, $50/yr/account professional
groups		No – only google products				?? - brand?
labs						brand/innovation. Improvements to applications
news		No
notebook
orkut		No	facebook			Facebook has adverts, sells stakes in business to content sharing partners
pack						Desktop version of picassa
picasa		No
picasa web albums		No			Storage
reader
talk
translate						Value-add to search
video
webmaster tools
youtube		No – only google products				Value-add to search
Enterprise
earth for enterprise/google pro
maps for enterprise
Mini
Search appliance
sketchup pro
Mobile
Mobile
dodgeball

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