Interactive/digital marketing growth rates

Post from Kate - fits into scenarios. Marketing growth supposedly trails economic growth (ref needed), so growth in digital may continue growth path (ref needed). I suspect not as quickly as in the past though:

CMOs report reduction & shift in marketing spend to digital

According to recent research by Epsilon "Chief Marketing Officers at many of the biggest brands in the nation [USA] are seeing a major shift in the marketing landscape. Almost two-thirds (63%) of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59% report a decrease in traditional marketing spend."

Blogged with the Flock Browser