Telstra on-line advertising revenue grows by 50%

He is some empirical evidence that on-line, in its current state of market growth is relatively recession proof. Will see how it effects our scenarios.

2nd point is that Telstra might be a competitor to Google. Has it's own content sites.

"More experienced companies are coming to see that online and mobile advertising offers much greater return on advertising investment and more accountability, which is vital in trying economic conditions,'' Mr Milne said.

"Our results so far this year indicate that online and mobile advertising is bucking the trend reported by traditional print and television sectors, which are watching their revenues shrink.''

John

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