Wednesday, September 10, 2008

Google Strengths and Weaknesses

Have published a word doc to webteach outlining key strategically significant strenghs and weaknesses of Google.

http://wt2-3.mbt.unsw.edu.au/wt3_2008s2/wt_system/file_send.cfm?filetosend=92A85F78E277F189EE8A407D7DAFC59810577858&filetosendalias=GoogleB%5FGA100908A%2Edoc

In summary key strategic items are....

Strengths
  • Strong Market Position
  • Proprietary technology and technological
    infrastructure
  • AdWords and AdSense programs

Weaknesses

  • Reliance on Google Network members
  • Weak presence in social networking domain
  • Lack of product integration

More detail of the above can be found at the above link

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