Nielson puts it quite abruptly:
NIELSEN: By loosening up their reputation, by sort of still maintaining this feeling of, "Oh we're just two kind of grad students hanging out and having a beer and having a grand old time," not you know, "We are 16,000 people working on undermining your privacy."
Increasing size and need for revenue growth to support market expectations puts pressure on the image of benevolence and trust that Google fosters.
Google's brand was valued at $66.4b in 2007. If people are to use services such as gmail then trust is an important factor. This is trust in a lot of respects, not just privacy but also reliability.
I think this is a second important area that we need to investigate.
Yahoo video this time:
More reliability: Gottapi, O'Reilly 2006.
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