I was thinking of a way to breakdown the strategies so that we can break up the analysis job. Not really trying to be a 'master of lists'.
I think temporal is the most interesting with Google:
i) 1st order - Porter and competitive behaviours. Direct resources and constraints.
ii) 2nd order - capabilities. New product development.
iii) 3+ order - market creation.
Originally I was thinking of competitive and R&C with a bit of other stuff that does not quite fit in:
a) Competitive strategies - marketplace oriented. Porter, BCG.
b) Customer focused - resources and capability models. Based on 7s.
c) Everything else - which are in my quick review 2nd order things. Market creation, diversification across markets.
Google
a) would have things like partnering with Yahoo, tying customers in with adsense and analytics
b) work to realign a technical capability to marketing challenges
c) develop search engine use on phone, develop software distribution mechanism supported by embedded advertising. Development of software as a service.
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