The purpose of this blog is to capture 'facts, evidence and objective information' regarding google and develop a discussion leading to 'explicit and strategic management conclusions'.
If you know anything about Google or strategic management, then please help us out by commenting on our posts.
This blog fulfills a requirement of the group assignment for the University of New South Wales Business & Technology Program, Strategic Management of Business and Technology course.
The strategic management process, according to our course involves:
Strategic vision -> objectives -> formulation -> implementation -> monitoring
( Thompson, Strickland & Gamble 2008 p.20. Derived slides.)
This view from the MBT marketing course I have found most useful as it relates steps to tools:
Symptoms
Problem Definition
Situation Analysis
** Strategic Choice
- Implementation
We need to cover 1,2 & 3 in order to inform our choice of strategic options, however the focus is on #4 Strategic Choice.
This will be a fun project - Google provides a lot of ground to cover.
What is its vision? What are the problems it is facing? Even accounting for the various 'businesses' it has is likely to be an interesting exercise. What areas are winning? What is the current strategy of Google? Does it have one? Why does it bug Microsoft? Isn't adwords enough? After that I guess we should do the matching of theoretical strategies and scenario work that needs to make up the bulk of our report. Will we all be eating google pie in a couple of years time?
2 comments:
While the prospect of Google Pie makes me feel slightly nauseous (they'd probably bake the crayons right into it) I look forward to your analysis.
I thought Google's stated aim was to "organize the world's information and make it universally accessible and useful." [Source: Google Corporate Info]
Not always sure that everything they do fits that mission (does Chrome? Gmail? Lively?) but most of it does.
Will you take this deeper?
Yes - they say index the worlds information - but why?
Indexing the worlds information is an action, but what does it do?
Maybe that is their strategy - index stuff because we can.
I would still not rate it as 'desirable' because it does not say what it will do.
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